Page Speed: 2021 Best Practises

  • Website Speed is the first impression of your business. It is an important factor for the website’s rankings. Page Speed is an important factor for the website’s rankings.
  • An important critical factor in Digital Marketing Strategy.

Page Speed can be described as the “page load time” — the time taken for a page to display its content.

Technically talking, it can be defined as “TTFB” — Time Taken to First Byte ( how long it takes for the browser to receive the first byte of information from the first webserver )

Google has indicated Page Speed as one of the important web vitals components. A web-page with slow speed means that Google may crawl only a few pages using its allocated crawl budget and might negatively affect your indexing.

Low Website Speed is the first thing that will turn off your customer’s about your resource.

As we enter into a new year of Digital Marketing, let’s understand the best practices to enhance the page speed of a website.

Enable Compression

Reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes.

Use Gzip, a software application for the compression of files. Apps like Photoshop can be used to maintain the quality of images.

Minify CSS, HTML, and JavaScript

Optimize your code by removing unnecessary spaces, commas, and other characters. Eliminate code comments, unused code, and formatting. These steps can dramatically increase your page speed.

Leverage Browser Caching

Browser cache a lot of information- stylesheets, images, Javascripts so that when visitors get back to your website the browser doesn’t need to reload the complete web-page.

Tools like Yslow can be used to check if you have an expiration date already set for your cache.

Increase Server Response time

The optimal server response time is under 200ms. The server’s response time is affected by factors like the amount of traffic coming to your site, the server of your site, and its resources, and the hosting solution.

Enhance the server response time by fixing slow database queries, or slow routing.

Optimize Images

Ensure your images are in the right format. PNG’s are better for graphics while JPEG’s are better for photographs. Make sure they are compressed for the web.

Content Distributed Network

Content distributed networks are content delivery networks used to distribute the load of delivering content.

CDN’s allow the copies to be distributed to all servers so that a visitor’s browser can download them from the nearest location. This results in improving the page speed effectively.


Page Speed has a significant impact on how long visitors stay on your site and where your pages rank in organic search.

Some of the other practices may also include optimizing videos, switching off plugins you don’t use, and reducing redirects.

If your web-page is not fast then it won’t be showing up on SERPs. Ensure your site is as fast as possible for its users. Google recommends the best practice for a page speed to load is within three seconds.

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